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What we do · Branding

Identities that look like the business.

Logos, visual systems, brand guides, voice. Twenty years of doing this well — across auctions, churches, products, and BBQ teams.

2–4 weeks typicalCustom quoteIncludes brand guide

A logo is a mark. A brand is everything that mark connects to. Voice, system, typography, color, photography direction, usage rules — all of it together.

How it works

Four steps. No SOW gymnastics.

01

Quick intro

Email or a 20-minute call — whichever you prefer. Tell me what the business is and what's wrong with the current brand (or that there isn't one yet). I'll ballpark scope + price.

Email or ~20 min
02

One-page brief

Direction, deliverables, fixed price. Signed before sketching starts.

~ 2–3 days
03

Concepts → refinement → guide

Two or three directions, narrow to one, refine into a system. End at a delivered brand guide.

2–4 weeks
04

Files + guide + 60-day support

Logo files, brand guide PDF, applied templates. Tweaks and new applications included for 60 days.

Day 1 + 60 days

The stack

What we typically reach for.

DesignFigma · Illustrator
Brand guidePDF + Notion · your call
Type sourcingGoogle Fonts · Fontshare · paid foundries
Asset deliveryAI/EPS/SVG/PNG · full kit
PhotographyDirection · sourcing · sometimes shooting
Print productionLocal vendors · we handle the file prep

Frequently asked

Questions, answered straight.

Cost varies based on scope — a starter brand (logo, system, basic guide) is very different from a complete identity with extended applications, photography direction, and a brand book. Our initial conversation helps us scope what you need, and from there we send a fixed quote for the project.

A logo is a mark. A brand is everything that mark connects to — visual system, voice, typography, color, photography direction, usage rules.

Both. About half our brand work is refreshing an existing identity that's drifted; the other half is identity from scratch for new businesses or rebrands.

All of that runs alongside identity work — see the full capabilities list. We design it and either ship the print files to your vendor or coordinate production locally.

Talk to us

Have a branding idea? Drop a line.

Tell me what your team has been working around. If we're not the right shop, I'll usually know who is.