FAQ
No marketing pretzels — just the actual answers to the questions we get most. Skim the sidebar or read through.
01 · About
David Wilson — a designer and developer based in Memphis. Twenty years of brand and identity work, five years of production code on top. The same person who designs your brand writes the code that runs it.
Solo. David is the principal, designer, developer, and project manager. That's the wedge — fewer hand-offs, faster decisions, lower overhead. We're picky about what we take on so each project gets the attention it deserves.
Memphis, Tennessee. We work in person with local clients and remotely with everyone else. Most projects run entirely over Zoom and email regardless of location — Memphis is the front porch, not a constraint.
02 · Services
Three things: branding (identity systems, logos, voice, guides), websites (modern builds on Next.js + Sanity), and custom apps (dashboards, automations, microsites, internal tools). Most clients use more than one.
A logo is a mark. A brand is everything that mark connects to — visual system, voice, typography, color, photography direction, usage rules. A brand without a logo is incomplete; a logo without a brand is a sticker.
Rarely. Most stop at websites because shipping software needs a developer in the studio, not on retainer. Brand Forge does — David is both. Same studio for the brand, the site, and the tool.
03 · Pricing
Cost varies based on scope — a focused marketing site is very different from a multi-page site with a custom Sanity studio, complex content model, and content migrations. Our initial conversation helps us scope what you need, and from there we send a fixed quote for the project.
Cost varies based on scope — a starter brand (logo, system, basic guide) is very different from a complete identity with extended applications, photography direction, and a brand book. Our initial conversation helps us scope what you need, and from there we send a fixed quote for the project.
Cost varies based on scope — a focused internal tool is very different from an installable consumer PWA with payment integration. Our initial conversation helps us scope what you need, and from there we send a fixed quote for the project.
Fixed price. Every project is scoped, quoted, and signed before the work starts. If something needs to change mid-project, we re-quote — but we don't bill hourly. The price you sign is the price you pay.
04 · Timing
Most projects land in two to six weeks. A focused tool or microsite tends toward the short end; a full website with Sanity studio toward the long end. Bigger or more ambitious work can stretch — we commit to a timeline after we've scoped the project, not before. Every build is different and we won't pretend otherwise.
Usually within 2–4 weeks of the contract being signed. We work on two to three projects at a time, and one slot opens roughly monthly. The booking page shows the next available start date.
05 · Process
With an intro conversation — usually a short email thread, sometimes a quick call. After that we send a one-page brief with the scope, fixed price, and timeline. You approve it, sign it, and we start. No multi-week discovery phase, no SOW gymnastics.
You do. All code, design files, and brand assets are yours after launch. Hosting accounts (Vercel, Sanity, etc.) are set up in your name. The handoff doc explains how to access everything. No agency lock-in.
06 · Logistics
Most projects ship on Vercel + Sanity — both have generous free tiers. Hosting is in your name. We include 60 days of post-launch support in every project. After that, hourly when something breaks, or a monthly retainer if you want predictable updates.
Yes — most of our work is remote. Memphis is the home base; clients come from across the country. In-person works for Memphis-area projects; everywhere else is Zoom + email.
Yes. About half our work runs alongside something we didn't build. New brand on existing site? Yes. New app at a subdomain? Yes. New site that integrates with your existing tools? Yes. We integrate; we don't insist on replacing.
Still have questions?
Send a note with whatever you want to ask. If we're not the right shop, I'll usually know who is.